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American Lung Association
| Name: | American Lung Association |
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| Dates: |
1904 (Life/Active Dates)
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| Biography/History: | The organization was founded in 1904 to fight tuberculosis as the National Association for the Study and Prevention of Tuberculosis by Edward Livingston Trudeau, Robert Hall Babcock, Henry Martyn Hall, Lawrence Flick, and S. Adolphus Knopf. The organization adopted American Lung Association as its current name in 1973. A modified version of the Cross of Lorraine serves as the Lung Association's logo.The Paris, France, physician Gilbert Sersiron suggested its use in 1902 as a symbol for the "crusade" against tuberculosis. Taglines that the association has used in its public-service messages have included: "It's a matter of life and breath," "When you can't breathe, nothing else matters," and "Fighting for Air." The national tagline "Fighting for Air" was introduced in 2010 to emphasize the organization's role in reducing particulate pollution in the atmosphere and in public places. |
| Related Objects: |
3389.22 (Button, Insignia; Button, Promotional, Promotional Button, American Lung Association, 1918-1968)
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